This project was part of a marketing campaign at Inside Out Contracts to promote the company's new selection from the Milan Furniture Fair 2019.

The initial brief between the marketing department and myself was to create a advert concept to promote the dates of an 'on the road' concept, where members of the team would visit clients in major cities of Brighton, Manchester & London. As part of the concept we wanted to include imagery of the chosen sample pieces in their final upholstery and finish (what has been purchased/loaned from the factories), the use of pop colours and arches to aid in focusing the viewer's eye. From the start I wanted to show off the design department's CGI capability and create a 3D environment. The final visual didn't take too many iterations to produce, developing from a more outdoor feel to a studio art deco-esque feel. The time consuming part of the project was the texturing of the main three chairs and the neon lighting, which wasn't part of the initial brief as this was intended to be added in post production but worked so much better that the original overlaying text concept.

Overall I think the advert concepts came through nice and strong relaying the message in a nice alternative way than a simple text banner and also added additional imagery and the campaign with gifs of the neon lighting which was a happy bi-product of the project. The portrait images show nicely the furniture in a fun alternative way that simple photography imagery would prove hard to do.

This project was part of a body of work at Inside Out Contracts.