A project was conceived to re-brand and develop a brand involving a new trend and future gazing for the company. Atari was chosen as it was the fore father of gaming and ushered in a new type of home entertainment.

Using gamification techniques, Atari can improve the flow of information. Gamifying real life activities can improve real-time feedback and present the user with challenges adequate to their skill level, improving their skills more effectively. Additionally, Atari’s gamified systems can present enough choices for people to be able to follow their own path.

A skill chosen for gamification was learning how to draw. Overall the product would aid the user in their journey of learning and developing this skill while adapting to the user’s progression. The Design Drawing Kit would make sketching into an enjoyable and engaging experience for a large variety of users including students to professionals to hobbyists.

The focus of the drawing kit is to revolutionise the way users learn design drawing, focusing on using gamification to enhance the learn experience through level progression on the skills of design drawing. This part of the project demonstrates the Adcepts for promotion of the new approach.